Let’s start with some facts. You are human. Everyone else is as well. You can’t do everything. They can’t either. To grow your side hustle, some things must change.
In today’s culture, we are constantly comparing ourselves to others. This becomes an issue when you are trying to compare yourself to a celebrity or prominent social figure. The issue is you don’t always see the full picture of that person’s life and the support they have to help manage everything. For the side hustler, like you and I, we have to manage everything ourselves including our day job, side hustle, kids (if you have any, and other day-to-day things.
The reality is, you can not manage everything at 100%, something’s got to give. The best explanation I’ve ever heard of this is The Four Burner Theory.
In the above image, I have illustrated four major areas in life in the form of burners on a stove. Here every burner has a strong flame which represents the effort given to each area of life.
Unfortunately, this isn’t a reality or possible.
You need to think about your life with a finite amount of effort that can be given – 100%.
If you decide to give 100% to your side hustle then that means the flame for Career, Family, and Health will be turned off. Or, in other words, you will stop going to the gym, get fired from your job, and never see your family. This works the same for other areas. If you focus 100% on your career then you will never start a side hustle, your family will not get to see you, and you’ll become out of shape and overweight.
Instead of going 100% on one thing, such as your side hustle, you must be practical and distribute the effort across multiple burners. To show this, I’ll go over how I managed my burners when launching The Side Hustle Journal
While going through the process of launching the journal I was extremely focused on hitting my target launch date – which I did. To make this happen, I had to adjust my burners so that I could allocate more effort on my project.
It looked like this:
Side Hustle: 60%
A majority of my effort was focused on my side hustle, and other areas were reduced to help support my focus on the project.
Before my side hustle, it looked like this:
Side Hustle: 10%