The Inertia Project Side Hustle w/ Genevieve Malone
WHO IS IT?
Genevieve Malone from Atlanta, GA
WHAT IS THEIR SIDE HUSTLE?
By day Gen is an engineer but at night she is busy working on her side hustle, The Inertia Project, which was created to empower other women to take control of their lives and habits. She focuses on fun, quick, effective workouts and incorporates behavior change techniques to make the changes stick.
WHY SHOULD I LISTEN?
We talk a lot about the mental side of starting a side hustle, including how to visualize your success with the Crystal Ball Technique and what it takes to get over the mental objections of calling yourself an expert.
HOW WILL IT HELP ME?
You’ll understand that not everyone has it all figured out from the beginning. Gen shares the two side hustles she started before this one and how they did not work out. She’ll give some insight into why you should be careful with who you share your ideas with and how to crown yourself as the expert in your side hustle space.