WHO IS IT?
Spencer Mecham from Buildapreneur
WHAT IS THEIR SIDE HUSTLE?
Spencer took his side hustle, Affiliate Marketing, to the next level and quit his day job.
WHY SHOULD I LISTEN?
In this episode, I am chatting with Spencer Mecham, to hear how, after years of struggling, he has mastered affiliate marketing in the past 18 months and went from $0 to over $1 million in commissions by promoting a single product, ClickFunnels. He quit his day job 6-months ago and the business continues it’s rocket trajectory.
Spencer has been in the online marketing space for 4+ years. After years of struggles, he was finally able to quit his job and do affiliate marketing full time. He loves every minute of it.
In addition to promoting the Clickfunnels affiliate program, he also has several other software he promotes that have grown that income even higher.
In the interview, you will hear that it isn’t necessarily the complexity of the side hustle but that it requires consistency and following a formula.
You are interested in affiliate marketing then you NEED to check out Spencer’s course Affiliate Secrets 2.0. This course was a game-changer for me!
WHERE CAN I LEARN MORE ABOUT THEM?
You can learn more about Spencer’s business by visiting www.buildapreneur.com
WHEN DID IT AIR?
October 22, 2018
Spencer Mecham’s course, Affiliate Secrets 2.0:
Clickfunnels is the software that Spencer has made over a million dollars promoting:
Expert Secrets is the book that Spencer Mecham got started promoting (it’s also a great book):
If you are ready to take your side hustle to the next level as well, you can pick up your copy of The Side Hustle Journal here.
If you have an awesome side hustle that you would like to share with the world, I’d love to have you on my podcast.
You can schedule a podcast interview by going to my Calendy page.
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Take your side hustle to the next level by implementing a sales funnel to turn your passive website visitors into paying customer with ClickFunnels, the #1 sales funnel software in the world. You can get a free trial by going to gritandhustle.co/profit
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Up until about four years ago in my mind it was either you like go to college or you you know you’re homeless like does your options you graduate and go to college you graduate you’re homeless? I didn’t know about all these other options that were out there now you know and so the the I guess what changed it for me was you know we all kind of have something that someone or something that brought us in it for me it was the book by Robert Kiyosaki Rich Dad Poor Dad, tons and tons of people read that Yeah, so I won’t talk too much to the backstory but basically I’m struggling to get a job at one point in my life and you know, when you’re struggling I feel like struggles are really drive us to kind of do hard things and go places we wouldn’t normally go and learn things we wouldn’t normally learn and, you know, struggles end up being our greatest assets a lot of times in life. And so in my struggle I took to learning about the internet marketing and somewhere in there I read that book and learn about like passive income and money working for you and the internet and all these kind of things that had never ever been told to me or never, I never even seen a film across and so from then on out, it’s been
My head it’s been a pursuit of passive income so I love the entrepreneur space I love quitting my 9 to 5 and be my own boss and stuff but but more than anything I love like automating flows and things like that and making the internet works for me making money work for me and like truly creating a passive income and yeah and so I tried all kinds of things you know with that said in mind I tried the stock market because he talked a lot about that when I google like what’s the most passive income everyone’s like, oh, stock market retirement and I lost you know, you can only imagine I lost plenty of money in the stock market. I was not not good at that. I did real estate and did okay I’m real estate but that was like the opposite of passive income anybody that says like they’re making a passive income with real estate must know something I don’t because I was like, all day I in people’s houses like cleaning toilets, fixing toilets, fixing broken things, you know,
the real estate wasn’t for me and then years in I finally kind of settle on this affiliate marketing thing and I may have even like done that failed and went on somewhere else if I hadn’t started to see some success and once we know what you see success, it really makes you kind of home
in it so about 18 months ago I started to see success as an affiliate marketer and then just put everything you know time money everything I had into into affiliate marketing learning things buying things and and since then it’s just been this crazy explosion, my exponential growth at that point. So you listed off these several different things that you were doing. Were you doing all these while you were still working for some other company? Yeah so I didn’t quit my job to February so I’m about six months free right now. So all that was happening some of it while I was still in school and then some of it after I graduated, were you struggling at all they got to put all this together with all these different ideas running through your head the stock market real estate like yeah, go Go tell your wife You lost three grand in the stock market and see how that goes. It’s really hard when you when you don’t see success, right when you put in a lot of time and then nothing comes of it. Like it’s really hard to put in more time at the time. I have a ton of money, but I’m putting in crazy amounts of time especially at the beginning of even my foot marketing journey. You know what I’ve what I’ve succeeded on now, my first year trying
affiliate marketing, I didn’t make any money and I put in, I’d say I put in like, over 1000 hours learning like all this stuff that in the end may or may not help me, you know, it’s really hard to not only it’s hard for yourself, but it’s hard to tell other people. You know, like, my wife’s like, what are you doing tonight and I’ll spend the next three hours like doing this and she’s like, you did that like for the last three months and you’ve got nothing to show for it? You know? So it’s hard that way and then it’s the other way well, but yeah, yeah, no, I agree. 100% I mean, with with my fiance as well, it can be you know, you have those those nights where she’s like, you know, you’ve been doing that, like you said for the past three months, six months, like why why don’t you come in like just sit down and you’re like, you know, all these ideas all your turn into your head, that task list never get shorter or longer. No, I feel you hundred percent. So, you know, you said six months ago, you kind of jumped ship went into this full time entrepreneurship thing, what was going through your head when you made that decision to kind of to act
actually take the next step and leave the nine to five and do this full time. You know,
for me, I think it was a lot easier than other people like a lot of people actually did jump ship and they’re like free swimming, you know, and like, I’m gonna have to make it work and then you know, they got nothing in the bank. I had started to see success last February and so things are kind of starting to fall into place. And by the time I quit, there was already another income in place. So that was like really, really nice. I know most people don’t have that story when they when they make that move, but for me, it was just pure exciting, you know, I was able to take a week off and like clear my head and stuff like that and then dive into things and there were there was no stress like the normally would be and so I kind of always recommend that we like hustle, hustle, hustle. And then that transition so much easier than just like hey, I’m out of here you know being an entrepreneur and and then for the next like six months you’re working 20 hour days and and stressing you and everyone around you out. Yeah, I know I have a lot of people on the podcast that do exactly what you’re saying. They go with the jump in, you know, cross the fingers and do a lot of praying and hope that they can cover the bills and
stuff. I’m like you were, I’m more of the risk adverse type and I don’t want to, you know, I’d much rather sleep well at night not trying to figure out how I’m going to pay my bills and things like that. So I’m hundred percent in the same same campus you on, you know, set this stuff up beforehand, have the income sources coming in. So when you do want to switch gears, it’s not like you’re having restless night trying to figure out you know, where, where’s that next dollar coming from? and things like that? Yeah, I mean, you don’t really hear the stories of the failure. You mean you’ll hear some failure stories, you know, but all the stories we hear these like success stories, I jumped ship and then I made 30 grand up this you know, and like people aren’t saying I jumped ship made no money and then got back on the ship. You now know it tells you that story? Yeah, for sure. So affiliate marketing is what you decided to go all in on. Can you give us your definition of what that is? Yeah. So click marketing is just it’s promoting someone else’s product and basically you become their marketer.
They pay you or your success. If you succeed buying their product, you get paid. And if you don’t, you don’t get paid. And it’s kind of a win win, lose lose for everybody. So you were starting to get a lot of success with that. And, you know, especially with ClickFunnels and things like that, there’s a lot of people out there promoting these, you know, their, their software, bunch of other companies like them, because they they do have these hefty affiliate programs where you get like the 40%, reoccurring commissions, things like that you can make some really good money. But what I’m getting at is there’s a lot of people doing that full time. That’s their focus. That’s all they’re focused on. And you came into this, and you were still working a day job and doing this on the side at night. What were you doing differently than these other people who are 100% committed? They can spend, you know, 20 hours a day if they choose to on this, how did you still surpass them? So I’d say there’s two things one was maximizing my time and to was going like more hot
leads. So when I say maximize my time I’ll be like the best example I can think of and that’s YouTube. So if I make a YouTube video right it takes me about 15 minutes to make the video takes me about 3040 minutes to get a thumbnail out get the video on do a little SEO and put it out there and that YouTube video is now going to sit on YouTube for a year two years three years right and should it start to rank it’s going to hang out there for a long time and that top spot which means that YouTube video will be bringing in views and and should it be a converting video with an affiliate offer to be bringing in money for a long time right so that that our I spent didn’t just bring me you know yield results the next day you know, make me 20 bucks 30 bucks or whatever but it’s yielding like much longer results and I and so YouTube is like the channel I started on actually I’m and I’m pushing out a ton of YouTube it isn’t a ton of content that right and my content is living forever so so each YouTube video brings in a ton of income me and and in a long, long long runs team. So doing that focusing on kind of what I call digital real estate where
Where your content lives on forever instead of something like let’s say Instagram where, you know, you post and then 20 minutes later it’s disappeared and no one cares anymore. So I’d say that. And then the second thing is I in the beginning, I was trying Instagram and I was trying what I call what I consider kind of these colder places to get leads. And then I switched over to just targeting hot traffic with my paid and my organic everything I went for was was either hot or warm traffic, basically meaning people looking for Clickfunnels and some variation or people searching, you know, having a problem searching it on YouTube or Google and then me being able to present a solution that involved Clickfunnels and some of these other programs I promote. So those two I’d say my lead temperature and the fact that I focused on on these places where I could really, really maximize the small amount of time that I had. I fell victim to this and I see it all the time. You’ve got people that are I don’t know spinning God knows how many times like putting together these Instagram post and editing them. Just around
And making them look all fancy. And then you know resizing it for Facebook and stories and all this and like you said, 20 minutes later, it’s gone into the abyss of the algorithm land to never be seen again. And yeah, it’s crazy. So what about Clickfunnels made you kind of focus on them as a platform you talked about, you know, maximizing your time. Did you try other programs that you just kind of spin your wheels on and you moved away from like, how did you settle on Instagram? Is that are not Instagram shit, there I go. How did you set on Clickfunnels? Is that kind of affiliate program to dedicate your time to? Yeah, probably because it was like the first success I had said, you know, you see success and you immediately go with that. So I actually started the first place I went as an affiliate was teaching the stock market so I built a YouTube channel or on the stock market, and I bought the big and stick well, I’d like 10 Instagram accounts that were all kind of like stock market. And I look back at those and I hate them, right. They’re all just like pictures of money and like, I
but I had 10 of them and as opposed to that have and and it’s so I wasn’t seeing a ton of success so for like a year I did that and didn’t do that great. And then at my at my job we had a consultant come in and I was a marketer at my job and he was like you guys need to build funnels check out this Clickfunnels and so I started learning Clickfunnels because they assigned me to be the guy that does the click funnel stuff and, and then,
you know, somewhere in that he’ll get an affiliate program like, Oh, that’s cool. And, and then right in there, they did a big product launch and maybe some of your readers or viewers have heard of this. It’s extra secret. So his big book he launched last February, they had this huge affiliate contest and this huge launch and the affiliate contest, what they were doing was they were saying, if you can sell the book, what’s the book was $8 every book you sell will give you $20. Right and then Mike so thinking through this, like, I could I couldn’t fail at this, you know, this is like, Oh, this is a chance because it made me 20 bucks to sell $1 books. I mean, I just had to like walk up to somebody and say, Hey, buy this book for eight bucks. Just run our bill right?
I did that. I went I went to the local university months of 20s and said hey, come by this free book.
Don’t look at you like you’re crazy like what the hell is this dude? Oh yeah. Oh yeah and you just wrote right i mean you roll with it send them on take your book don’t ask questions take your $20 bill you know go buy lunch
so yeah, I sat right outside the business school and just handed out 20 and so I started like that started to kind of take off and I also did like a ton of the AdWords started to YouTube stuff that’s my sort of YouTube stuff for that as well and and so I started to realize like oh, wow, like there’s so much potential here right and I had some people buy like expert secrets the book and they would sign up for Clickfunnels they’ve got this cookie thing that’s so cool with Clickfunnels and so it really was it was like the first place I actually saw like some real success and and that immediately made me kind of hone in on that like oh, I succeeded once let’s go all in on that. So when you say you know Clickfunnels has a cookie for for those that maybe don’t understand what that means. Can you elaborate on that a bit? Yeah, yeah.
So if you if you go to Clickfunnels site through to fill
Link Clickfunnels will tag you and and basically say okay this person has now been referred by Spencer and even if you come back like six months later and go by a different Clickfunnels product anything in their suite of products they’ll still give you the Commission on that so you know I can get somebody with a book and then they go sign up for Clickfunnels six months later and I still get the Commission on that because they’ve been tagged yeah that’s awesome that especially how how long that sticky asked you know yeah like you said like months later so I could come back purchase and here comes that commission
it’s great yeah. You started out with expert secrets with which sounds like zero audience kind of in this this space here especially with Clickfunnels you are you know last February was that February 2017. You were a you were a nobody quote unquote within the Clickfunnels world. And since then you are you do have the title as the number one Clickfunnels affiliate. Is that your your crown, I believe is my credit.
Yes. So in that that happened within you know, a year and a half like
one that that’s just crazy to think of because you know, a lot of times you get from an outsider looking in you would think the person who has that title or the people that are in at least the top five would be people that have been doing this specifically with Clickfunnels since the day they came out, you know,
years back, but it’s not it’s somebody that started you know, a year and a half ago what happened you mentioned to get that exponential growth so you got a couple of these these people through the expert seekers launch that kind of gave you the confidence to move forward what really kind of gave you that hockey stick effect? Yeah, so I mean, I move forward organically so still know a ton of money. I mean, I’m getting 1012 bucks whatever projects were secrets thing but I’m pushing a lot of YouTube and a lot of organic and getting the signups and this is what I talked about a lot. This is why I didn’t quit my job, you know, as money started to flow in and say okay, I’m out of here, you know, like this is freedom. I
reinvested. So I started to make, you know, by like, maybe April or May, I was making about $1,000 a month, I Clickfunnels, and I put that straight back into to paid, and I paid search in the beginning, just put it right back into it right back into it. And so you know, by like,
maybe July and making like to 2500 a month, maybe by October, it’s 5000 a month, and it’s still like that 5000 gets taken and put it straight in, like 100% into back into the business, right paid search. And so like after October, like was kind of climate pretty quick. And then once I got to about 5000 and it really just started to take off, like I’m putting 5000 every month and as you know, and then the next month, it’s like 10,000 you know, like 15,000 and so I’m spending crazy amounts of money. And the cool thing is like in my head, it’s not my money, right? It’s money I’m making from Clickfunnels and I’m spending and so it’s not really like I’m losing any money off the top, my wife if it doesn’t work out, you know, it’s just business money, business loss, trying all kinds of things. I’ll write it off. Yeah, I’m writing this off. Don’t worry, honey. So by like December, I’m going
You know, I’m probably like 300 affiliates and get my making 1520 grand a month and that’s still getting dumped in all the way till February. And so that was the exponential growth is the reinvesting continually and staying at my job longer than I needed to so that I could do that. Is that because the the, you know, the paid ads and exponential growth was that because you could pay for, you know, higher search results, your your ads can be higher if someone’s searching Google, because you are putting so much money into it? Yeah, I mean, I tell people like I didn’t even know my numbers in the beginning, like I was just dumping money and like, didn’t had no idea how long people would stay. You know, my costs were anything like that. My head I knew I was getting trials and I knew the money that was coming in was like, Clickfunnels money. And so I was just reinvesting money that, you know, kind of was already there. And so he was able to and I was just able to have budget right there a lot of people trying paid search at the time and even organic search and paid YouTube and being and stuff and they’re doing you know, they’re kind of doing the starter budgets of like, 1020 bucks a day.
Which is just a lot harder to scale quickly with 1020 bucks a day, right? Like you’re going to move a lot slower whereas what time I got into paid search I was already bringing in like 1000 bucks from my YouTube stuff and so I was able to scale whole ton faster and and then yeah, you know when you’ve got 30,000 to spend that month you’re going to spend it in all kinds of places you know in some places do better than others but yeah, we have if the recurring program like this, it’s you can spend a whole lot more than you think to bring people in. So so you know, it’s interesting because you you haven’t really told me anything like groundbreaking earth shattering with your with, you know, with your top level strategy, I’m sure there’s like some ninja stuff you’re doing behind the scenes. But on the surface, you’re, you’re making money from Clickfunnels, you’re reinvesting all of it back into paid ads, search ads, things like that. And you’re getting these trials, you’re getting people to convert, making these YouTube videos. None of that is like you know, earth shattering
tactics and strategies. So is it is this were a gap that a lot of people have is that they’re not reinvesting this this money back into into their efforts. Is that is that a big gap? I’d say a lot of them maybe I’m not sure, honestly. But I’d say a lot of Murray missing and along in the wrong places. So, like, for me, I talked about these hot leads, right. Like, probably the hardest thing I think a lot of entrepreneurs struggle with and people in general is selling someone right taking someone that’s cold, getting them to that place where they’re warm, and then getting them hot, and then getting them to buy the product. Like that’s a journey and it’s hard. Whereas these like you search these are just hot leads, right that are that are looking forward a lot of times or at least looking for something that’ll that’ll solve a problem for them. And so, like Facebook ads is the big thing right now and everyone’s going into Facebook ads and a lot of people have no idea what they’re doing Facebook ads and they’re running ads like straight to things and just hoping someone will buy and you know, then they don’t they feel like Facebook ads are a failure. But I’m focusing everything on people that are already actively looking to solve problems or even actively looking for products.
I’m just presenting the products were presenting a solution to their problem. So I would say that’s a big front of a lot of people, right? They’ll take their thousand and throw it into Facebook ads, they’re not great at Facebook ads, they’re really, they really don’t understand the big picture of taking a lead, that’s, you know, in a Facebook ad, and getting into the point that he’s willing to spend $100 every single month on a software product, which is a hard journey, you know, like you’ve got, they’ve got to understand that they’ve got to see the potential, and they’ve got to actually see some success for them to stay. And so,
so that’s where they’re reinvesting. And then they’re, you know, they’re like not seeing that with success. And so they pull out a little bit or, or they’ll do something like, Oh, well, the money’s in the list, I just need to build an email list, you know, but the money’s in the email list over like 120 day period, so they’re getting the money back a lot further down the road. And they realize if they you know, even if they do get it back, so yeah, I would say for me, at least and and as someone who’s not great at selling I can tell you like I’m just not a great sailor sale salesman. These hot leads are perfect. These people have like sold themselves and I just need to take them and guide them to where they need to go to solve the problem. They have
What do they call that? So I know on on facebook you know the year What is it? It’s like a pattern interrupt, right the ads are you know people are scrolling there they don’t have the intention to in this example like by Clickfunnels or purchase Clickfunnels, they see your ad there deviating from what they intended to get on Facebook to do but with something like Google AdWords like you’re saying they’re they’re actively searching for a solution to possibly a problem and that’s what you mean when you’re saying like a hot lead is like they’re they’re on there for a reason they typed in those words and you’re hopefully putting your link and your solution at the very top of those searches. Is that correct? Yeah, and so and I say I go for hot and warm so you know I scaled in the hot and then I skilled in the warm and hot would be like someone saying like, you know, click funnel, Clickfunnels signup page, right? They’re googling that and I’m like a sudden here’s one right here, you know, and then warm would be somebody being like, Hey, you know how to build an online webinar, how to put on an online webinar, how to build a landing
Page out you know things like that where where Clickfunnels has the solution and it’s very simple solution and so then it’s this landing page that teaches them hey check this out I’m going to go to webinar right here in 20 minutes right boom, boom boom and they’re like well that’s awesome I got that Susan me crazy hard. And then at the end of my Oh, hey, there’s a link down below click it and the webinars imported into your Clickfunnels account, you know, what’s Clickfunnels. And so there’s this you know, this person that was that was overwhelmed 20 minutes ago, and like, confused and like, not sure how to put this on. somebody sees the whole big picture in 20 minutes and sees how easy it can be forming. And then you know, that’s a warm lead with a problem. You give them a nice easy solution, and they’re going to take it Yeah, so you over the past how many what so last February was at about 18 months or so. Yeah, so you’ve got a lot of warm leads, you’ve got a lot of hot leads, you probably got a lot of a lot of cold leads.
In what are what are you looking at from like commission standpoint, if you don’t mind sharing over the past 18 months? Yeah, so I just hit the seven figure Mark last month. So
Bella paid out $1 million starting by like next Tuesday I think is when I hit the payout for 1,000,018 months ago what was again if you don’t mind sharing 18 months ago What was your What was your corporate salary?
Like 34,000 a year
so you just got possibly the world’s biggest pay raise.
Definitely the world’s biggest pay raise. Yeah.
So what and how has life been different So you went from you know, Megan 30 something thousand dollars a year to you know in 18 months bringing in a million dollars in commissions.
I wish I could say we have that we haven’t done a ton of dramatic changes honestly so will be will be looking to move next year rubble the house I showed you in your listeners can’t see but I’m in like a very dark dungeon-like basement right now. The whole thing was you know that all that all that 18 months, I was working this little teeny basement room and this or floor basement, so we’ll be building a house. I want to call
From Clickfunnels, so maybe a lot of people splintered that program when you get 100 users you win a free car. Other than that we just we go on more trips. Like what will travel we went to Iceland a few months ago. We did Hawaii in February so battery six months will go on trips, which is something we didn’t do before. And other than that, not a lot of change. Like the reason that I’ve always pursued this is I really I don’t like stressing about money like I grew up under a lot of like stress about money in the household you know, and it I hated it and so I just love not being able to stress about finances at all.
And whether it changed my lifestyle or not, you know, it definitely changed in my head. What’s been what are your biggest challenges over you know, the past 18 months things are going well now but any big roadblocks you’ve encountered along the way?
Yes, I so honestly, once that once I started to see the Clickfunnels, it was like this ball was rolling like faster than I could keep up with it. You know, and in the end it was like just get out of the way and like let the ball roll p
People like I launched the course you know, about eight months ago and it was just because I had like 30 people coming to me and saying, Hey, we need to build a course of course you know, it’s like All right, I’ll tell you of course you know, I wouldn’t say challenges except for the fact that I just couldn’t keep up once the ball started rolling like I you know, I had this little Facebook group that was like one person a week getting added to it and then suddenly I’m getting like 30 a day you know, and things are just moving so fast I’m trying to trying to build it all up and make it all work and getting emails like every day like hey, this link is broken this is broken you know this your you know, your site says this you know, it’s like
what’s going on? And I have no idea how to hire you know, just now getting into like da and hiring and stuff like that. So yeah, just kind of the like, there was a lot of founders like honey I gotta You know, I’ve got to do this this is we just found out my site went down to these links broker, my ads are broken right now or something’s going wrong, you know, and
yeah, so just just trying to stay ahead once things actually start moving. You’re not a lot of times you’re not ready for that to happen. You know, you don’t really expect
Even though you want it affiliate marketing is I think it’s awesome. I love you know like you said it, it’s not passive up front, right you have to put in a lot of effort. But once you get things moving, you can put those like you, you said the word digital assets in place that could, you know, set you up for these commissions and this, these affiliate opportunities down the road. What’s the best path in your opinion? You know, somebody listens to this. They’re inspired by your story. They’re interested by this business model. They think it fits them. what’s what’s the path that somebody can get started on this affiliate marketing journey and start to learn about how it’s done. I mean, so I have a lot of free resources. I talked about my facebook group. I have a Facebook group with a lot of cool free resources. It’s called automation nation, you can just search in Facebook. If you’re like totally gung ho right you’re like I’m all in for this no matter what I do have a course and that’s for sale just on my website builder pro com.
If you just want to dive in and get started and not trained at all, you know
You feel like you already have a lot of training stuff like that. I would say start with YouTube. ask anybody that’s doing well on YouTube and they’ll tell you like YouTube is way easier to get stuff ranking and to get people to see your stuff on YouTube. And every one of us on youtube just adores the fact that YouTube is marketing for us and, and I’m like I talked about that this stuff can live forever. You will be surprised like the first YouTube video that I ranked. I didn’t buy a course I didn’t know what I was doing. I googled, like YouTube, SEO and like, did a few things. And then forgot about the video for months. And then one day suddenly the video was there and banking and money was coming in, you know, like, Whoa, like, and that’s what actually turned me on to YouTube was like, Whoa, like, and so I would say, if you scared of making videos, get over it up on YouTube and you start a YouTube channel because there really is a ton and ton of power and YouTube. I’ll link all that up in the show notes for anybody that’s interested, you know, go check out his his website. He’s got some content on there some courses like you said, or, you know,
putting content out on YouTube and you can figure out how to put content out on YouTube. Bye
watching other YouTube videos so that’s
go Where do you see your business this time next year a lots happened in 18 months What do we fast forward 12 months from now where do you see it a lot more content so the plan for me I launched the course and stuff like that and I enjoyed it on the webinar I didn’t totally enjoy that but but I really want to go back to just the roots of like what I consider true affiliate marketing which is creating tons and tons of free valuable content on the internet and then you know, affiliate links just naturally populate that content as you teach things and so the plan is to like make my facebook group is this hub of just tons and tons of free content that people can come and learn all kinds of things and no angle or anything you know when when the chance arises and affiliate link will come when I’m what I’m showing them a product that I use then there’ll be an affiliate link to come along with it but but that’s the plan is just as much free valuable content is I can make and it’ll naturally pay for itself which is such a cool thing. I know we
We run in a lot of the same circles on Facebook and things like that. So I know I’ve been seeing your stuff everywhere, so I’m sure I’ll be a witness to the next 12 months for me to it
for sure for sure. Any, any like, cool tools, tricks, plugin software or anything like that that you use to help run your business? Oh yeah, so many. It’s crazy. I’m a huge fan of Zapier. Like 90% of my businesses running through zaps at any given time you know, it’s just terrifying at the same time is cool. And then online jobs at pH the last like four months I’ve been getting way into VA and just add that crazy cool success hiring these days off on my jobs at pH these like highly highly qualified people that just do to kind of like the monetary difference between the United States in the Philippines you’re able to get at a much cheaper price, right? So yeah, those two are really taking my business to the next level. I feel that and helping me pull out of my business. Yeah, how did you get so lucky? I
hear a lot of horror stories about people hiring the a is how do you get so lucky right off the bat? Is that a good question? I did do I mean, I did. I did a couple of interviews. They were all live interviews, right talked to him a couple of time, made to be a do the stuff that was planning on having her do and show me some slack just to see exactly what she’ll do it. And then I may have gotten lucky, you know, maybe I’m just I got lucky or I’m a good judge of character. I don’t know I’m sure. I’m sure I could get tricked just as easily as anybody else. But she spoke Mike perfect English. She hadn’t a degree. She showed me on the spot that she could do this stuff that I wanted. And so what kind of stuff is that? What kind of stuff she doing? So she’s a graphic designer. So she showed me all the graphic design stuff. And then I have her doing a lot of my like, pretty much he runs my YouTube channel and all my courses. She manages that. So I gave her basically my system of like, Hey, this is what I do on YouTube. Like I make a video and I do all these things. And I had her do it on one video and she’s thumbnail thumbnails do my SEO
But then yeah, you never know, someone’s just gonna like, you know what someone’s really, really going to be like. So so I probably did get lucky on that part, but you got to do it right, you got to do it or you’re just going to keep getting stuck in that in that flow. And she doesn’t I wouldn’t say she like does everything exactly the way I want to the way that I would do it. But she does good enough, right. And I we communicate pretty closely and I’m able to tell her when there’s mistakes and when things don’t feel like measure up to what I was looking for. And, and yeah, I mean, you you really do just have to do it. And then you you kind of learn as you go, you know, I’ve made mistakes there. And she’s like, so makes them and I’m like that is not at all what we were talking about, you know, log back in like, I guess you could say that was my problem. Like I wasn’t clear enough or whatever. Yeah, I mean, just just do it and learn, you know,
I was about to you know, wrap up a second ago, but I’m going down another, another worm hole here just because I’m the same way as far as like, you know, automation system system and that system at this. There we go spit it out, Ryan. You know,
I’m the same way as you when it comes to that. So we’re using like, check
lists and things like that to make sure that she she does all this or however many VA he she does all this. Yeah, it’s all built into Asana. So like with YouTube and Hangouts and I’m having to do now it’s it’s a sauna checklists and then you can just copy a task and so every time I make a YouTube video, I’ll throw up the video and my Google Drive and then I’ll copy the task from the last YouTube video and she now has a new task and I mean, you know at a point last month I was putting out a video every single day she just mastered it she she could she didn’t have to live with has a Martian just check them all off as you go down and
yeah, so sauna I do the same thing in Trello I use a tool and Trello called Butler I don’t know if you’ve ever if you’ve ever heard of it. It’s a it’s an automation add on to Trello. So you can man it’s amazing. You can do so much automation in Trello with with this tool called Butler. And it’s the same way though I outsource now some of the the editing and things like that for the podcast and you know
I’ve got the Trello board the card gets duplicated for every episode and depending on where it’s at in the process it adds a specific checklist relevant to where it’s at in the process and that’s cool as you get down with the checklist and automatically moves it to the next process and sends an email to either him or I and
it’s awesome to watch right Yeah, wow, this is great.
Yeah, I’m definitely an automation junkie. It’s like I feel like I’m automate stuff I don’t even really need to automate just so you know. I can say it’s automated can Yeah, I totally understand that.
For sure. Awesome. Spencer Mecham I want to respect your time. I know you’ve got a lot going on. I want to thank you for sticking around and hanging out with the Hustle To Freedom audience and sharing your story about how you’ve, you’ve grown this affiliate marketing Empire in the past 18 months going from, you know, 30,000 something dollar a year corporate gig to being the the top paid, ClickFunnels affiliate. It’s been awesome story to hear and thanks for swinging by and sharing it.
If you haven’t already, be sure to pick up his course, Affiliate Secrets 2.0, there is a link above this transcript