Scaling a Social Media Agency After Quitting Her Job w/ Sarah Bettencourt
WHO IS IT?
Sarah Bettencourt from Arizona
WHAT IS THEIR SIDE HUSTLE?
Sarah’s side hustle is social media and digital management.
WHY SHOULD I LISTEN?
Sarah started side hustling after giving birth to her son in 2013. She was always really doing something on the side but she felt something was different about her new adventure into social media and digital management. When her son was 8 weeks old, she left her abusive ex, got a job in an agency, took what she learned from her one year stint and turned her side hustle into a full-fledged firm with six employees (including herself). We talk all about how she has been scaling a social media agency while growing her team and managing life.
Sarah shared her 6-step process to grow your Instagram following organically:
– 1 post per day
– Tag location (city)
– 30 hashtags (5 related to post, 10 generalized, 5 location specific, 10 industry specific)
– Tag brands to show up in their tagged pics
– Don’t use Instagram filters – use an external program like Photoshop
– Tell a story in the post (performs 36% better)
You can pick up your copy of The Side Hustle Journal here.
If you have an awesome side hustle that you would like to share with the world, I’d love to have you on my podcast.
You can schedule a podcast interview by going to my Calendy page.