WHO IS IT?

Primoz Bozic from Slovenia.

WHAT IS THEIR SIDE HUSTLE?

Primoz first side hustle was helping poker players become more productive and he did some consulting and wrote guides for this audience. After spending some time working for Ramit Sethi, Primoz decided to go out on his own again and focus on helping people grow their businesses and side hustles by creating amazing Ultimate Guides.

WHY SHOULD I LISTEN?

Primoz was an amazing guest and he shared step-by-step how you can create your own Ultimate Guide. Here is the basic structure, which he goes into detail on:

1. Find a niche topic
2. Validate your idea
3. Write an outline
4. Write the body of the content (don’t focus on editing)
5. Edit the content
6. Add in stories

Since this can be a big project, he recommended a few things to maximize your productivity:

1. Make it fun!
2. Have dedicated time to work on it
3. Go somewhere outside the house to work
4. Find an accountability partner to keep you moving forward

HOW WILL IT HELP ME?

If you want to be viewed as an expert in YOUR field, the process of creating an Ultimate Guide can turn you into this expert. It will be the premier piece of content on the topic and people will trust and respect you. How to create an ultimate guide will no longer be a question you have after this episode.

WHERE CAN I LEARN MORE ABOUT THEM?

You can find Primoz over at primozbozic.com.

He was nice enough to offer a free copy of his Ultimate Guide checklist to the Hustle To Freedom audience. You can get your copy by going to https://www.primozbozic.com/ryan.

Be sure to check out the examples of other Ultimate Guides that have been created using his method below.

WHEN DID IT AIR?

June 4, 2018

SHOW NOTES

• The Quick Guide to Skyrocketing Your Poker Productivity (this guide got well over 200,000 views)
• Ultimate Guide to Attending Conferences (a great example of one of his Ultimate Guides)
• The Ultimate Guide to Buying a Leather Jacket: Peter’s Ultimate Guide that brought him over 1,000 e-mail subscribers (and ranks #3 on Google for “How to Buy a Leather Jacket”)
• How Heidi Weinberg, a successful freelance fashion designer wrote the Ultimate Guide to Becoming a Successful Freelance Fashion Designer on her website, then repurposed it on Amazon as a Kindle e-book, audiobook and paperback book.
• How Michelle Rebosio, an international development expert that wrote The Ultimate Guide to Finding a Job in International Development that got her from 0-1,500 e-mail subscribers within 6 weeks.